Privacy Policy

Last updated: November 14, 2026

Sufirona manages this store and website, including the data, content, features, tools, products, and services we offer to provide you, as a customer, with a curated shopping experience (the “Services”). Sufirona uses Shopify technology to provide these Services. This Privacy Policy describes how we collect, use, and disclose your personal data when you visit, use, or make a purchase or other transaction through the Services, or when you communicate with us through any other means. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing, and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your personal data is collected, used, and disclosed in accordance with it.

Personal data that we collect or process

When we use the term “personal data,” we mean any data that identifies you or can reasonably be linked to you or another person. Personal data does not include data collected anonymously or data that has been anonymized so that it cannot identify you or reasonably link to you. We may collect or process the following categories of personal data, including inferences drawn from such information, depending on how you interact with the Services, where you live, and what is permitted or required by applicable law:

Contact information, including your name, address, billing address, shipping address, phone number, and email address.

Financial information, including credit and debit card numbers, financial accounts, payment card details, financial account details, transaction information, payment methods, payment confirmations, and other payment-related data.

Account information, including your username, password, security questions, preferences, and settings.

Transaction information, including items you view, add to cart, save to wish list, purchase, return, exchange or cancel, as well as your past transactions.

Communications with us, including information you provide when you contact us, for example, when submitting a complaint to customer service.

Device information, including information about your device, browser or network connection, your IP address and other unique identifiers.

Information about usage, including information related to your interaction with the Services, such as when and how you use or navigate them.

Sources of personal data

We may collect personal data from the following sources:

Directly from you, for example, when you create an account, visit or use the Services, communicate with us, or provide us with your personal data by any other means.

Automatically through the Services, including information from your device when you use our products or services or visit our websites, as well as through cookies and similar technologies.

From our service providers, for example, when we contract their services to enable certain technologies or when they collect or process personal data on our behalf.

From our partners or other third parties.

How we use your personal data

Depending on how you interact with us or the Services you use, we may use your personal data for the following purposes:

Providing, personalizing, and improving the Services. We use your personal data to provide you with the Services. This includes fulfilling our contract with you, processing your payments, managing your orders, remembering your preferences and items you are interested in, sending you account-related notifications, managing purchases, returns, exchanges, or other transactions, creating, maintaining, and administering your account, arranging shipments, facilitating returns and exchanges, allowing you to post reviews, and providing you with a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal data to personalize and improve the Services.

Marketing and advertising. We use your personal data for marketing and promotional purposes, for example, to send you marketing, advertising, and promotional communications via email, SMS, or postal mail, as well as to show you online advertisements for products or services on the Services themselves or on other websites. These advertisements may be based on items you have previously purchased, added to your cart, or other activities you have performed on the Services.

Security and fraud prevention. We use your personal data to authenticate your account, provide a secure shopping and payment experience, detect, investigate, or take action against potential fraudulent, illegal, dangerous, or malicious activity, protect public safety, and ensure the security of our services. If you choose to use the Services and register an account, you are responsible for maintaining the confidentiality of your login credentials. We strongly recommend that you do not share your username, password, or any other information with anyone.

Communications with you. We use your personal data to provide you with customer service, respond to your requests, provide our services efficiently, and maintain our business relationship with you.

Legal reasons. We use your personal data to comply with applicable law or respond to valid legal processes, including requests from law enforcement or government authorities, as well as to investigate or participate in the production of evidence in civil proceedings, potential or actual litigation or other contentious proceedings, and to enforce or investigate possible breaches of our terms or policies.

How we disclose personal data

In certain circumstances, we may disclose your personal data to third parties for legitimate reasons and in accordance with this Privacy Policy. These circumstances may include:

With Shopify, suppliers, and other third parties who provide services on our behalf, such as IT management, payment processing, data analysis, customer support, cloud storage, order management, and shipping.

We use your data with business and marketing partners to provide marketing services and show you advertising. For example, we use Shopify to facilitate personalized advertising through third-party services, based on your online activity across different stores and websites. Our business and marketing partners will use your data in accordance with their own privacy policies. Depending on where you live, you may have the right to request that we not share information about you for personalized advertising and marketing purposes based on your online activity across different companies and websites.

When you instruct us to do so, request it, or give your consent to disclose certain data to third parties, for example, to send you products or through the use of social media tools or login integrations.

With our affiliated companies or, in general, within our business group.

In connection with a business transaction, such as a merger or insolvency proceeding; to comply with applicable legal obligations, including responding to subpoenas, search warrants, or other similar requests; to enforce the Terms of Service or applicable policies; and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted on Shopify, which collects and processes personal data about your access to and use of the Services in order to provide and improve them. To provide and improve the Services, information you submit through them will be transmitted to and shared with Shopify and third parties who may be located in countries other than your own. Additionally, to help protect, develop, and improve our business, we use certain advanced Shopify features that incorporate data and information obtained from your interactions with our store, other merchants, and the Shopify platform itself. To provide these advanced features, Shopify may use personal data collected through your interactions with our store, other merchants, and the Shopify platform. In these circumstances, Shopify is responsible for processing your personal data, including responding to your requests to exercise your rights related to the use of such data. For these purposes, to learn more about how Shopify uses your personal data and the rights you may have, please see Shopify's Consumer Privacy Policy. Depending on where you live, you may be able to exercise certain rights related to your personal data through the Shopify Privacy Portal.

Third-party websites and links

The Services may include links to websites or other online platforms operated by third parties. If you access links that lead to sites that are not affiliated with us or under our control, we recommend that you review their privacy and security policies, as well as their other terms and conditions. We do not guarantee or assume responsibility for the privacy or security of such sites, or for the accuracy, completeness, or reliability of the information they contain. Information you provide in public or semi-public spaces, including information you share on third-party social media platforms, may also be visible to other users of the Services and those platforms, without limitations on its use by us or third parties. The inclusion of these links does not, in itself, imply that we endorse the content of those platforms or their owners or operators, unless expressly stated in the terms and conditions.

Data on minors

The Services are not intended for minors, and we do not knowingly collect personal data from minors, as defined by applicable law in your jurisdiction. If you are a parent or legal guardian of a minor who has provided us with their personal data, you can contact us using the details below to request its deletion. As of the effective date of this Privacy Policy, we are not aware of any "sharing" or "selling" of personal data, as defined by applicable law, of individuals under the age of 16.

Security and preservation of your data

Please note that no security measure is perfect or foolproof, and we cannot guarantee absolute security. Furthermore, the information you send us may not be protected during transmission. We recommend that you do not use unsecured channels to send us confidential or sensitive information.

The length of time we retain your personal data depends on several factors, including the need to maintain your account, provide you with the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below regarding your personal data. However, these rights are not absolute, may only apply in certain circumstances, and in some cases, we may refuse your request where permitted by law.

Right of access. You may have the right to request access to the personal data we hold about you.

Right to erasure. You may have the right to request that we delete the personal data we hold about you.

Right of rectification. You may have the right to request that we correct any inaccurate personal data we hold about you.

Right to data portability. In certain circumstances and with certain exceptions, you may have the right to receive a copy of the personal data we hold about you and request that we transfer it to a third party.

Managing your communication preferences. We may send you promotional emails, but you can unsubscribe at any time using the unsubscribe link included in our messages. If you unsubscribe, we may still send you non-promotional emails, such as those related to your account or orders you've placed.

If you reside in the United Kingdom or the European Economic Area (EEA), and subject to the exceptions and limitations provided by local law, you may exercise the following rights, in addition to those mentioned above:

Objection to processing and limitation of processing: You may have the right to ask us to stop processing or limit the processing of your personal data for certain purposes.

Withdrawal of consent: When the processing of your personal data is based on your consent, you have the right to withdraw it. If you withdraw your consent, this will not affect the lawfulness of the processing carried out on the basis of that consent before its withdrawal.

You can exercise any of these rights through the options provided in the Services or by contacting us using the details below. For more information about how Shopify uses your personal data and the rights you may have, including those related to data processed by Shopify, please visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your requests, as permitted or required by applicable law. In accordance with applicable law, you may appoint an authorized representative to submit requests on your behalf to exercise your rights. Before accepting a request submitted by a representative, we will require proof that you have authorized them to act on your behalf, and we may also need to verify your identity directly. We will respond to your request within a reasonable time, as required by applicable law.

Claims

If you have a complaint about how we process your personal data, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the details provided or to lodge a complaint with your local data protection authority. For the EEA, you can find a list of data protection authorities here.

International transfers

Please note that we may transfer, store and process your personal data outside of the country in which you reside.

If we transfer your personal data outside the European Economic Area (EEA) or the United Kingdom, we will use recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses (SCCs) or any equivalent contract issued by the competent UK authority, as appropriate, unless the transfer is to a country recognized as providing an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons. We will post the updated version of this Privacy Policy on this website, update the "Last Updated" date, and notify you of changes where required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, you can call us on +44 1278 661600, email us at support@sufirona.com, or contact us at 128 City Road, London, EC1V 2NX, UK. For the purposes of applicable data protection law, we are the data controllers of your personal data.